Branding

Shop Texas Electricity

ShopTexasElectricity.com launched a television commercial advertising campaign and needed a snazzy concept and slogan. I came up with the slogan “Everything’s Bigger in Texas, Your Electric Bill Doesn’t Have to be” and the concept of a larger-than-life Texan talking about all the big things he has, but his electric bill is just too big. Here is the result:

Bigger in Texas – ShopTexasElectricity.com from POINT.CLICK.SHOOT on Vimeo.

POINT.CLICK.SHOOT

POINT.CLICK.SHOOT needed a new tagline for their rapidly growing multimedia production company. The result was, “focus.” Read the blog HERE.

Kimberly M.D.

E2 Marketing came to me and asked me to help them come up with a business name and tag line for one of their clients. The client, a certified Behavioral psychiatrist, wanted to begin an online service providing people with eating disorders a one-on-one consultation and unique comprehensive weight management plan. I came up with the following business name and tag line.

Northwest Accessible Bathrooms

A fantastic new client by the name of Mario Morales out of Seattle came to me recently needing to rebrand his business Northwest Accessible Bathrooms. He specializes in installing luxurious accessible bathrooms for the elderly and disabled. Basically ADA bathrooms that don’t look like hospital rooms and add to the value of your home.

His target market — upper class baby boomers who have a lot of pride, even though they may need help remaining more safe when it comes to their bathroom — needed a tagline that didn’t demean them, but added to the indomitable spirit that helped them get to the place in life they are now. This is the result:

Northwest Local Marketing

Mario Morales, who came to me to do the tagline for his other business Northwest Accessible Bathrooms approached me once again to help brand his new venture Northwest Local Marketing.

For this approach, Mario requested a more straight-forward tagline outlining very emphatically the services that he offers, which are a straight-forward, full-servie approach to combining new and traditional forms of marketing for local businesses. This is the result:

YourBalance

Jennifer came to me wanting to start a new business, a spin-off of her private psychology practice, which helps women from dysfunctional homes and who feel the overwhelming need to overserve others causing them to ignore their own needs. She wanted to start a series of informational products to help these women. I came up with her business name, domain name, and tag line as you can see below

Boto

Ilay came to me with a great idea for an issue tracking software. After having worked extensively as a software programmer, he became fed up with how complicated it was for his clients to learn new issue tracking software. They would almost always divert back to email, which is an inefficient form of communication when trading files and working on something as complex as a website or software. So, Ilay decided to develop his very own issue tracking software that anybody could understand. But, he needed a name and tagline — something that would demonstrate the simplicity of his product. I came up with the following: