Web Sales Page Copywriting — Humor works better.
When it comes to sales page copywriting and Internet users it is usually appropriate use the following techniques: Keep it Short People on Internet have a short attention span. If they don’t see what they’re looking for within 15 to 30 seconds they will “bounce”. They graze on information like a cow grazes in the pasture. Regardless of all the long-form sales page copy on the Internet rambling on and on for hours, I have personally seen short and sweet work better. You have to use less words while garnering more...
read moreDown With Business Buzzwords
I’m fairly certain I could wake up hungover one morning, sport a Wal-Mart suit, find the nearest business office park, stroll in confidently, enter a boardroom meeting and start spewing out nonsensical business buzzwords. I would probably get a promotion without ever being hired. Ladies and gentlemen, it’s time to take the bull by the horns! We need to break through this clutter and hit the ground running. How do we accomplish that? Dynamic synergy! It’s time to reevaluate our overal marketing strategy and gain larger...
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