Northwest Local Marketing
Mario Morales, who came to me to do the tagline for his other business Northwest Accessible Bathrooms approached me once again to help brand his new venture Northwest Local Marketing. For this approach, Mario requested a more straight-forward tagline outlining very emphatically the services that he offers, which are a straight-forward, full-servie approach to combining new and traditional forms of marketing for local businesses. This is the result: Mario Morales, who came to me to do the tagline for his other business Northwest...
read moreNorthwest Accessible Bathrooms
A fantastic new client by the name of Mario Morales out of Seattle came to me recently needing to rebrand his business Northwest Accessible Bathrooms. He specializes in installing luxurious accessible bathrooms for the elderly and disabled. Basically ADA bathrooms that don’t look like hospital rooms and add to the value of your home. His target market — upper class baby boomers who have a lot of pride, even though they may need help remaining more safe when it comes to their bathroom — needed a tagline that didn’t...
read moreTedious Tag lines
One of my favorite things to do is brand businesses. Implementing a general overhaul of an entire professional organization’s image is a wonderful process. In my opinion, the most important aspect of this, besides logo, is the almighty tag line. Recently I’ve taken on a client that is having me rebrand their entire business. I immediately set out to come up with a tag line first before doing anything else. After hours of phone consultation, research and endless chicken scratch jottings on a sea of legal pads, I was at a loss....
read moreMuch Ado About One Word
A short while back I found myself locked in a loft office on Atlanta’s west side with two of POINT.CLICK.SHOOT’s staff. The goal? Finally come up with a tag line that describes the company in a nutshell. This hip, creative, cutting edge multimedia production company offering video production, website design and development and photography had been growing exponentially for the last three years and finally had some time to start branding itself, instead of other people. Determined not to leave the office until we had come up...
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